Web 2.0: In Retail Action
Web 2.0 presents a vast range of tools for organisations to communicate with individuals and other organisations.

Someo f the biggest changec in consumer behaviour have been in the social media space, with new applications connecting people and enabling conversations on a global scale. In June 2008, Razorfish surveyed over 1000 consumers in the US, they found:
- 75% of consumers spend at least one hour per week on social media sites, with 19% spending 7 hours per week or more
- Consumers are eager for something new; Twitter reportedly used by 28% of consumers, with growth of over 1000% with more than 7 million active users
- 80% welcome advertising on social media sites
- 40% made a purchase based on advertising seen on social media site
- 49% purchased based on a recommendation from a social media site